I don't think it's hyperbolic to say that this is the most careless, disruptive change to anything to do with DNS or internet names I have ever seen.
> "will increase efficiency for the operation of the .name TLD."
What a preposterous excuse -- especially for something already up and running. Sounds like they probably want to change the backend in some way - or adopt some kind of off-the-shelf software - which doesn't jive so well with this unique TLD, and they figure "Ehh, fuck 'em, let's just pull the plug on these tens of thousands of people."