I know I am in the overwhelming minority and that most people will just continue to buy Sony's stuff anyway, but I decided a few years ago when all the ownership crap came up that I am just not buying stuff that I don't own. Sony's PS4 went to my local electronics recycler and I haven't bought a Sony product since. I can't realistically do it with everything, there are some products I have to buy rather I get to own them or not. But I am not putting up with it where I can and gaming is optional -- plus GOG has served me really well since.