Yes, some people are trying to achieve this by arguing that physical media should stick around forever. I think the real solution is providing the same protections and rights for digital purchases as we had with physical media.

That would be a real win for consumers since we get the advantages of digital media with the ownership and transference rights of physical media.

Of course this would be a great inconvenience to those who wish to charge the same price for a temporary revocable license to the content, and they have deep lobbying pockets to fight against it.