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Unless the company is going under, why not? Let's say Google releases Gemini Pro 4 tomorrow, and it's better than Fable and Sol; lots of people would switch over to it.

AI models are almost completely interchangeable, so the best/cheapest/fastest whatever will always have a market.

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I agree we’d switch to it. I guess what I’m doubting is if a company can recover from that sort of stumble in the first place. And they might not want to either. They might think there’s more value somewhere else besides trying to get back to the absolute performance and capability frontier. Smaller models targeted to specific domains that large models would be too inefficient at no matter how large they get or how clever you are at distillation, for example.

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