There is even a use case at the end which tracks which songs are currently trending. You basically get access to all of TikTok's data. If you don't see why analytics on this data are so valuable, lookup varoufaki's concept of cloud capital.
Make your own recommendation engine. Even if it's just a real literal text search that sorts chronologically.
You could use it as negative reinforcement to tell the next big AI model what it should not do
Yes, train your model to give people more AI slop until they get sick of it