Are you claiming that an independent investigation is actually a marketing stunt?
I wouldn't go quite so far personally based on available evidence, but that sort of arms-length credibility laundering through "independent" research non-profits is/was common in fossil fuel industry, Big Tobacco, etc.
[1] https://www.lesswrong.com/posts/Zr37dY5YPRT6s56jY/thomas-kwa...