How primitive can it be and still reproduce? Because to kick-start an evolutionary process, the only thing that it needs to do is reproduce.
How does a universe reproduce, in this model? VERY VERY SIMPLY. Mass-energy collapses to a point, bounces to form a new universe. All it has to do is collapse. So you have some primitive matter that collapses. It doesn’t have to collapse millions of times and produce millions of offspring (like our universe). Not yet. It just has to do it once. Flip/flop, a collapse and an expansion. A black hole/big bang cycle. And then eventually (and it has infinite time in which for this to happen!), it has to do it twice.
It produces two new universes. There’s two direct collapses that bounce to form new big bangs, new universes, right? And there’s no structure. There’s no complexity. But that’s a direct collapse, forming supermassive black holes. (Which is how, I argue, the supermassive black holes we find today in our universe must still form; evolution conserves successful reproductive strategies, she isn't going to invent a far more complicated way to do it, when a simple way is already available.)
That has to be how the earliest universes reproduced, without complex structures. All they have to do is just be a cloud of totally unstructured ultra-primitive matter, just collapsing. A directly collapsing cloud. No fancy nuclear fusion or stellar masses. And all that more complex stuff – stars, stellar collapse black holes, life, technology, technologically manufactured small black holes – comes later. They are later evolutionary breakthroughs. But they build on that earlier foundation, of direct collapse supermassive black holes.