Server-side programming is straightforward and can be done in almost any computer language. However, making the wrong technology decisions can result in a site that requires ten times the computer hardware to support. Bad programming can also result in a site that becomes unusable as soon as you've gotten precious publicity. Finally, the most expensive asset you are developing on your Web server is content. It is worth thinking about whether your server-side programming language helps you get the most out of your investment in content.