I don't think he's complaining about having a lot of apps, or the ability to have a lot of apps. He's complaining about being required to use apps for hundreds of small interactions every day that don't, or shouldn't, require an app. And he's correct. Companies are doing this not because they think it's better, but because they believe that if they can worm their way onto your device, and insert their cloud service (even if it's initially free), that they can turn you into a more reliable and/or recurring revenue stream in the future, either because you feel locked into their ecosystem so you will buy other products from their lineup, or, even better, buy a subscription service.