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Sometimes (I especially notice this on the App Store, but sometimes Google), companies bid on their own name. So you'll search something like "Discord" and the first result will be an ad for Discord, and then below is the organic results which has them first anyways.

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I have bid in Google Adwords on my own product name. If you don't, then a competitor else might, and then they will appear above you in search. It isn't nice, but that is the way it is.

I have wondered why this happens for awhile now. I had no idea - I feel like if a product name matches exactly what I searched for, no ad should ever be ABOVE that match. It makes me a tad angry you guys have to pay to get this behavior.

>I feel like if a product name matches exactly what I searched for, no ad should ever be ABOVE that match.

It must be lovely to be that innocent. ;0)

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