> I'm sorry, but what on earth are you talking about? This guy appears to be a web designer.

The criticality of a web designer is quite vanishingly low with not that much money on the line. That's why his former customers are going for a $20 Lovable subscription instead of his web designer services.

It is fair to say he has been disrupted.

> You think there's no competition in that space and no incentive to churn things out fast with AI?

There is little to no money in being a human web designer (without AI) in 2026. He is taking a stance in never using AI which he is being out-competed by ultra-low cost AI subscriptions like Lovable, Bolt.new, and the others.

He has no choice but to adapt.