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If you send people to the optimal website containing exactly the information they are after, then you get fewer ad impressions than if you send them to a suboptimal website that has them going back and clicking on more links.

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This is like suggesting you can show people more ads by keeping them in line at the DMV for longer. Try that at your peril. People aren't at the DMV to waste time and there's a reason the DMV is hated.

You also have to go to the DMV anyway, no matter how much you hate it, so nobody cares about how frustrated you are. The only people who will suffer your anger are the other people waiting at the DMV.

This is just another symptom of a lack of antitrust enforcement.

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