Well, was. They did a bad job of it these last few years which allowed any AI that could crawl the web to seem amazing for search because it could pick the best posts from Reddit or whatever other forum had the best context for your question, but now we're watching the AI snake eat its own tail.
Hard to conclusively beat spam when your primary means of making money is selling the very ads that the spammers are using to make money.
Theoretically, Goggle doesn't care which websites run their ads, so they might as well give you the most useful ones. Search doesn't really work for engagementmaxxing.
If you send people to the optimal website containing exactly the information they are after, then you get fewer ad impressions than if you send them to a suboptimal website that has them going back and clicking on more links.
This is like suggesting you can show people more ads by keeping them in line at the DMV for longer. Try that at your peril. People aren't at the DMV to waste time and there's a reason the DMV is hated.
You also have to go to the DMV anyway, no matter how much you hate it, so nobody cares about how frustrated you are. The only people who will suffer your anger are the other people waiting at the DMV.
This is just another symptom of a lack of antitrust enforcement.
heh reminds me how every app lets you report ads as "spam" still but in this day what is even the difference?
I rarely use image search, but I went to look something up recently and I was shocked at how many obviously AI generated images showed up. I couldn't even find an image of the thing I was looking for and eventually gave up. Bing has the same problem.
Eh.. Using page rank in 2026 is like using a bow and arrow in 1918