In one of his posts a few months ago, he went on a weird tangent about the CEO of ServiceNow talking about sales planning and whether his teams are "on plan" or not. For people who haven't spent time in or around sales, this is an extremely common shorthand for quota tracking.
Ed's rant about how impossibly weird and inhuman the framing was revealed how little he knows, and cares to know, about the mechanics of the businesses he claims to profile. Yes, something like "on plan" is jargon, but a shred of reasonable journalistic curiosity (a Google search) would explain what it means and how it's a normal statement for a career-sales CEO.