Living on a hill (like I had to go up a ~150m 23% wall to get home, and go braking down it to go places) meant I had to spend frequently on rim brake shoes and, eventually, rims. The frequent rain and mud makes it to the rim brake shoes and diminish braking power if you don't keep them clean.
That doesn't happen with hydraulics - clean them with alcohol, bleed them once each year and you're set. I agree, they're the greatest thing ever.