It could potentially help theater owners, who provide a somewhat unique experience. That doesn’t seem very valued these days, though.
It could potentially help theater owners, who provide a somewhat unique experience. That doesn’t seem very valued these days, though.
Actually, it seems surprising they haven’t moved into sports (especially with sportsbooks becoming so popular).
For example the 2024 Summer Olympics, with NBC owning exclusive rights to the US market for video coverage (meaning NBC Universal, meaning Comcast) IMAX licensed the opening ceremony to be picked up from NBC and delivered to their US cinemas over IP with fixed latency. It was only the opening ceremony and no scored events. That involved NBC, IMAX, and LTN to carry the video in between. IMAX and NBC negotiated the rights and LTN got statements of agreement on that from NBC. There was involved planning and engineering work to make sure the technical part went smoothly. I'm sure the negotiations, contract writing, redlines, and final sign-off between the source and destination took longer than the tech work.