> That was always the strategy
Wrong. Steve would have charged you for everything he thought they deserved, but he'd never allow ads in Apple Maps.
["We like our own stickers better."](https://www.youtube.com/watch?v=COAOknlfMgI)
Wrong. Steve would have charged you for everything he thought they deserved, but he'd never allow ads in Apple Maps.
["We like our own stickers better."](https://www.youtube.com/watch?v=COAOknlfMgI)
Handing the CEO reigns over to a supply chain or financial person is almost always a bad move.
They're the critical engine to every physical business, but don't confuse an engine with a steering wheel.
(And yes, I know Apple may be a more valuable company today from Cook's tenure, but I don't think anyone would say it's as cool of one)
Cook joined apple in 1998. They were not a behemoth. His first year, their net income was 300 million for the entire year.
There's a bit of power difference between SVP for worldwide operations (read: component supply and international manufacturing) and CEO.