Where Apple has been falling down is software. Vertical integration of hardware and software is their bread and butter, so I have to think he appreciates the software layer in ways that Cook (a business guy) is unable to appreciate. Wow, I really hope so. This could be a nice resurgence of quality coming up. I really hope I'm right.
I mean, a guy with an engineering degree is gonna be in charge. That's not Steve, who didn't earn a degree but had a deep product sense. But it's very different from Tim, who has no computer-nerd inside.