It is multiple layers of approval, but there is no reason to think they wouldn't approve this. At least not from the limited information I have. The approval is about covering themselves, so if they won't get sued (either because it is legal or they can cover their tracks) they will approve it. There is more than lawsuits they track, but the exact set of things is different for each company and I have no idea what Apple works on.

Thus this could be Apple marketing, or it could be someone independent.

Shit posting looks like natural use of social media so it's actually preferred

https://www.forbes.com/sites/jaymcgregor/2017/02/20/reddit-i...

“I have worked over 100 of these kinds of campaigns and never had it come back on the client. I’ve been doing viral marketing and reputation management since 2005. =In the past year I’ve worked for a major entertainment network to magnify a rumor within sports entertainment, as well as damage control on a rumor that came out of an actor being hired on a film before the production company was ready to announce that casting.”