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Comment by com2kid | Hacker News Reader

Having worked at multiple large companies more often than not the truth is there are 5 levels of approval for every tweet that goes out and writing a single blog post can take months.

The smart companies out source their gorilla marketing to a third party, having realized their own inadequacies.

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The problem with outsourcing your gorilla marketing is that it can cost big bananas with a hard to quantify return

Guerilla marketing, but never mind, worth it for the bananas joke.

The original comment had the typo.

It not the bananas joke.

I remember talking to a person who worked in marketing Kingsford, which at the time had like over 90% of the marketshare for USA charcoal. They had a marketing budget that was willing to spend money on any ol' stupid idea because they had already won & just wanted to stay on top by getting their name out there.

I worked in community marketing for few rather large software companies. The struggle is real. Almost every CMO I worked for seemed to make it their mission to squeeze any life out of social conversation with actual users and replace it with bland, boring "on message" communication about synergies for leveraging pivots enabling disruption at enterprise scale.

For every Tweet that goes out on the company account and every blog on the company blog. But that's not what we're talking about here - we're talking about vague sources like low-impact social media snippets getting cited on low-reputation blogs until someone more reputable comments on the apparent trend. There are absolutely marketing people who do that "unofficially".

Different ballpark. Original comment is about shadier methods of marketing not official stuff landing on the primary domain of Apple. I have 1st knowledge of a travel tech company laying off their entire marketing team during COVID that then got hired by a brand new company to find different and riskier approaches on how to keep the funnel alive despite the travel restrictions without direct risk of exposure for the brand.

Yeah and why they outsource that? First is effectiveness of reach as you mention. Second is the ability to have a clean official record.

Wake me up when an extremely capitalistic company, in the past caught with dirty hands on numerous topics, will reject increasing massively a legal revenue stream with no strings attached. Right, exactly how to become a trillion dollar company and keep it.

I grok that specifically for apple their echo chambers do majority of certain work themselves, but claiming with 100% confidence thats all is a bit of a stretch. If I was a personal close friend with their head of marketing, I would maybe believe that. In any other case, hard logic prevails over anonymous online claims.

It's Guerrilla Marketing. It comes from guerrilla warfare, not gorillas the large ape.

It was a joke referencing the typo in the message they responded to.

Not in this thread, the joke is in an aunt comment.

That only applies to tweets that are published on behalf of the company, not tweets from sockpuppet accounts that have no direct connection to the company and are made to look like a regular consumer.

Tbf comment you replied to never said they were direct hires. Outsourced workers sitting around is possible. You seem to have customized their more general statement

Can confirm though, being acquainted with PR people in the field for >20 years; everything on TV is scripted these days.

Chatted with some of my PR friends coworkers over the years at Christmas parties and the like. They claimed stunts during MTV specials, other "candid" moments from the last 20-25 well known to pop culture were actually organized by a PR company they worked at (never that they worked on that project; such work was reserved for whatever PR rockstar PR firm hired)

But all this too could be PR sales pitch to impress; society is full of hearsay to titillate

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