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I get the impression they want AI marketing points but don’t actually want people to use local AI on their products.

I have no idea why. They could be so successful if they leaned into local AI.

I think they’re too scared to ‘own’ it - it would be someone else’s model and potential security issue.

But apple have to own everything they do so they’re in a bind

I don't think they're ready for local ai. They have memory + memory bandwidth, that's it.

I also don't think they do "technology". For example, containers have been around for a long time, and apple didn't show up. (I know they have some support now). Imagine an apple-native docker/podman doing something like FROM macos:10.12

I was actually surprised when they did their own chips. I figure it was about control.

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