Anatomy of a doomsday marketing campaign built in 7 hours

Kudos on this. Got me to sign up, and now want to try viral sweep. Reminds me of all the contests AppSumo used to run to build their lists. Wish it was $50 or so for fewer contests.

This was a great idea. I think you could expand this to arbitrary times just by piggy backing on whatever meme is capturing the internet's attention at the current moment[1].

[1] "Rebecca Black's Friday" Inspired Sale - unlike her music, our services don't suck

I believe you have stumbled upon the very definition of a Mayan-style apocalypse vis-a-vis the year 2012.

Of course definitions matter. Like, what do you mean by apocalypse? It seems to me that a viral marketing scheme that latches onto the normative fabric of culture and society is a likely candidate. E.g. "Rebecca Black's Friday"--all social and cultural points of reference would be fair game. Hence the usurpation of cultural experience. A fair definition of apocalypse?

Shoot, $99/month looks worth it just for the "legal services". :-) I like this.