I came from the oldschool cypherpunk cryptogeeks when it meant secure comms and not shitcoin.

There was a subset of us who thought that encryption wasn't the final goal, but steganography was needed to HIDE the encrypted comms. Else simple encryption could be attacked legally, or with a crowbar.

And with every bloody week a large government is "let's backdoor encryption haha" its high time to really develop stego that can overlay on top of text, pictures, audio, and video. Only then can they play fuck-fuck games about spying on our comms, and they'll see innocuous banter - but its really stego'd comms overlay.