I used to make a soup every time my parents came over because they loved it that used a lot of chicken stock. Eventually I gave them the recipe and they'd make it at home with bouillon cubes and then call me and ask me why it wasn't as good. To this day they still haven't tried just making their own stock, but I did eventually get them to try the liquid stuff that comes from the store, which is a tad too salty usually but still much better than cubes.