It's easy for a company to build privacy-related features, if those features help sell products. But you are kidding yourself if you think Apple is willing to sacrifice billions of dollars for a "moral good".
I'm not saying (publicly traded) companies never act morally. I am saying that given a choice, they will always choose profits over morality.
> Not long ago, DEI and ESG were widely accepted and practiced.
And how much difference did they actually make? Studies show not much. It's performative posturing to improve the company's image in pursuit of profits, not a real moral stand. How does Raytheon putting a rainbow in their advertising for one month a year help anyone? And as soon as they feel the cultural tide shift, they drop those policies like a hot potato.
> That's a theory
Not a theory. It's literally the law.