I'll take the liberty of reading the screen for you: Yes, it is bread. Bread in Japanese is a loanword from Portuguese: pan. Japanese bread? Ja-pan. Get it? (This comes from the genre of puns called oyaji gyagu -- "jokes only considered funny by crusty old men.")
From the "List of Ja-pan": "Ja-pan #2: Suihan ja-pan (a Suihan is any automatic rice-cooker)recipe in chapter 13"
As soon as I saw these images, I knew exactly where they were from (it's an audience participation segment of the show).
[edit] The protagonist of the show is upset that while many other countries have their own bread (eg French Bread) Japan does not. He sets out to find the perfect Japanese Bread, and in the process creates a series of different breads labelled Ja-pan #1, Ja-pan #2 etc. It's a great show. He has extremely warm hands, which help when kneading the dough.