In a previous generation, people would detect those technological snake oil sellers , call them out , even chase them. Because they could tell scammers from non-scammers.

Now we have already 2-3 generations raised to consider scam practices to be the norm , and even to celebrate behavioral tricks and audience maximizing optimization at any cost (clickbait!).

I cannot be convinced this is a normal thing. Over time, things revert to normal, but often in an explosive way.