I've been using it quite a bit too. My main complaint is that it can be really slow sometimes — like, really slow — and the speed feels pretty inconsistent.
There are other providers with much faster inference, like BaseTen at >100t/s: https://openrouter.ai/z-ai/glm-5.3-flash#performance
I'm happy to be proven wrong, but this makes me think that the region is where the servers are, not where the HQ is.