The "pay to win" feeling is really just in the competitive scene. You can choose to chase the ever-changing meta or just enjoy playing more narrative games.
ps. you can learn the basic mechanics of the game pretty quickly by watching "Battle reports" on youtube. Search for 11th edition specifically as it just came out in June and the rules changed a good bit.
I don’t know anything about it, but I imagine there’s an STL file about any W40K figurine out there by now. And, probably, even more fan-made variations.
With hi-res resin 3D printers costing about as much as a W40K starter set, how can Wizards’ biz model hold?
Once you paint the figurine there’s no way to tell if it came from a store or from an at-home 3D printer.
I imagine Wizards may ban such things from official events and tournaments (if those are even a thing).
But do W40K hobbyists frown upon 3D printed figurines?
Really curious how the socio-economic dynamics of this are playing out. Figurine-based games seem to the the one area where consumer 3D printers can produce a 1-1 replacement.
https://academy.warhammer.com/en-gb
If you just want to learn the plot/lore/story they sell this - https://www.warhammer.com/en-GB/shop/combat-patrol-companion... which is a starter book about the setting, rather than a novel as such.
For me, painting is the fun bit. I find the game broken and totally driven by marketing. Horrible pay-to-win stuff.
Gaming you need people, you gotta get down a shop and say hi. I prefer independents, as they sell other games, but what's available depends on where you are. Even without shops, finding a group isn't that hard, there's an organised one in my very small town. Facebook etc. can help.
For painting, it's easy, just find models you like the look of, the official site can suggest paints, and have a crack. Your first ones won't be great, but it's the progress that's fun. There's an absurd amount of YouTube content. My crew like Cult of Paint.
Lore, I know least about, I find the books unreadable, but the Black Library is vast. The Horus Heresy is the canonical backbone.
A friend actually writes some short stuff on the fantasy side, do him a favour and grab a collection with Jake Ozga.
Good luck.