After drowning my last laptop in tea I needed a PC urgently and bought ASUS. Had I known that a refund was possible, would I have applied, to get what amounts to £10 refund on a £2K machine?
I am not sure!
The Windows install means my laptop has some value in the second-hand market, should I need to sell. Without it, I am not going to easily find a buyer, because it is still not yet 'the year of the Linux desktop', and even then, stock Ubuntu is not as fashionable as some other Linux variants.
What did surprise me was how flaky Windows is these days. If memory serves me correctly, I needed to boot into Windows to turn 'bitlocker' off, in order to resize the drive for my Ubuntu partition. However, there was no UI to turn 'bitlocker' on again afterwards. Allegedly I need a 'pro' version of Windows to do that, since the UI is just absent from the 'Home' version of Windows.
This process means that I did 'accept the EULA' and therefore denied myself the opportunity to claim back the Windows tax. Drat!
In previous decades I kept the Windows install just in case I needed MS Office or Adobe products to do work. MS Outlook was the 'gotcha', but then they got the web version of MS Outlook working acceptably.
Nowadays I am quite confident that there is nothing Windows that I want, so this use case has gone, yet I have new rationale to keep paying the Windows tax, to 'insure' my PC with some resale value.
I wish manufacturers such as ASUS provided Linux support, even if in a 'community' guise, so as to not upset Microsoft. With my example, I needed to change the power setting on the Wifi card to ensure that Bluetooth worked for the mouse. That was it, yet I had to work that out for myself, with no instructions provided. If I was completely new to Linux then I might have struggled with this or lacked the confidence to spend £2K on a machine that might not run my chosen OS.
In 2026 we still have a long way to go!
That said, calling Windows flaky for shipping disk encryption on a laptop seems odd to me. On a device that’s easy to steal, that’s a feature you want. You can turn the cut-down BitLocker that Home gets back on in the security settings: search “Device Encryption” in the Start menu and you should land on it.
Win 11 Pro OEI, $149
https://www.microcenter.com/product/643566/microsoft-windows...
Win 11 Pro Retail/FPP, $199
https://www.microcenter.com/product/669901/microsoft-windows...
I'm certain OEMs are getting volume discounts, and Microcenter is adding their own margin as well.
And yeah, Asus DOES need to sell windows laptops because the market demands it, but it doesn't mean they need to follow all of Microsoft's rules/goals. ("Pleeeeease put an NPU in every laptop and advertise copilot for us, pleeeease") Giving them a steep discount gives Microsoft a lever to pull if they feel like punishing an OEM later, though with the goal of avoiding anything that halts the sale of PCs with windows on it, which is bad for all parties.
You can't really model that on a supply/demand curve. Microsoft supplies Windows licenses, but Asus supplies a big chunk of market access. A license to software is an infinitely available resource which only has a value determined by the market's willingness to pay for it; a market that microsoft has historically been dogshit at accessing themselves. (Surface product line, for example)
AI isn’t going away any more than graphics acceleration is. You can deliberately buy a low-power board or notebook that doesn’t have those capabilities if you want. It will save you money too.
Cheaper → more licenses and also more post-license profit, yes, agreed, hence my (admittedly oblique) wellness comment, but this is also true of direct to consumer prices, and my question is specifically about any price difference between the two.
PC makers intermediating other MS objectives makes sense.
Re market access, does Asus actually increase the size of the Windows market, or sell to people who’d otherwise buy Windows another way? I think you’re saying yes, a big PC maker plays a part in getting more people to buy Windows more often, and that’s the biggest thing I was missing.