Analogue hole. This 'Verified Clicks' doesn't make sense.
What makes a click 'verified', bots can still click links with browser use anyway and you will not be able to tell.
What makes a click 'verified', bots can still click links with browser use anyway and you will not be able to tell.
The article is about email marketing. Some company has a proprietary algorithm that purportedly detects whether a click is legitimate based on 8y of development and data collection.
It’s definitely a race against the growing capabilities of the models in use and one that will be very difficult to win which is why there has been a significant push toward verification across the Internet—not because of the children, but because of the revenue.
Email marketing is inexpensive, easier to measure, relies on the ridiculous CDPs and ESPs they’ve been tricked into investing in, and the measured numbers are larger than other digital channels.
The problem isn’t that bots are clicking, it’s that those big numbers aren’t going up and to the right in a reliable way any longer and those CMOs need to change how they’re measuring media.
At the end of the day, CMOs need to be measuring contribution to revenue, not meaningless marketing metrics the rest of the C-suite doesn’t give the slightest of fucks about. But that’s super hard for most organizations without competent Marketing Science or capable agencies, and it’s seemingly expensive because their budgets are already tight from all of the fly-by-night shit they’re over invested in. So; they continue to push what they know as well as chip away at their budgets with silly providers who provide little value instead of biting the bullet and doing the right thing.
My "Magic 8-Ball" says: "Signs point to yes."
Oh, you programmed your Arduino to present itself as a mouse via USB, so you can do automated click-fraud that way? No problem, only certified hardware allowed as input devices from now on
I'm not sure what we are going to do about robot arms using touchscreens, or little devices that trick mouse sensors into thinking it's moving. Maybe continuous fingerprint reading?
Heartbeat monitor paired to your mouse's fingerprint readers under the mouse buttons while your webcam verifies your Face ID?
"Approved live human detected: Please spit in DNA analyzer to verify."
Ah, so this is why Anthropic is banning all biological work on it's LLM, it doesn't want you to make an automatic spitting machine to defeat its future ads.