OK well Zitron is citing The Information which is generally solid, but you're kinda burying the lede. According to this, it's 9 million subscribers because...

"OpenAI projects an 80% decline... from 44 million in 2025 to 9 million in 2026" [!!!]

Surely there's reason to be skeptical when OpenAI's own internal projection indicates a massive, massive loss in subscribers?

I'm still inclined to believe OpenAI's projection was too optimistic. The bank report says that average subscriptions only last 7 months, so that would also help explain the rapid churn.

BTW, the number of global WoW subscribers is currently about... 9 million.