LittleBigPlanet, our PS3 game, was (is) called 'ps3test1'. the sequel, LBP2, is... also called ps3test1. that project really was our first attempt to bring up a devkit, probably with a rotating cube.

the project, and compiled output, on every platform, is called 'pc.elf' (or .vcproj or .exe or whatever) SIGH

there's an inverse correlation between awesome-ness of directory name and chance-of-shipping, in my experience.