This burndown of the Brand Twitter by renaming it to X will make it to digital marketing textbooks for Universities across the world, I promise:

The word Twitter itself became a mega/global brand throughout the years, and Musk detroyed it completely. The verb "to tweet" made it also into dictionaries around the world. You could speak the name in more or less every language, and the bird was widely known just by its iconic styling.

(also dont forget the fail whale! :-)