As usual, the real tldr is in the privacy policy https://generalresearch.com/supplier/privacy-policy/notice-t...

> General Research Laboratories, LLC (“GRL”) is an aggregator of market research surveys in multiple marketplaces for business customers. GRL does not typically host consumer surveys which are conducted by other consumer-facing organizations....

So, just a middleman to give you fake/shady at best survey responses to pad your numbers, so big enterprises/concultancies can have data that say whatever they want. The rest of the website is just BS