The business behind 'The Watchmen'

@Danmatt: Hell no! Controversy is the marketing man's dream. I refer to you to Father Ted episode The Passion of St Tibulus.

"Blasphemous you say Ted? Too much sex? Well, sure, I might just wander in and take a look".

Would the film be as big without all the controversy? Early reviews suggest it's not brilliant but it'll still make a fortune.

Excellent reference! Other comments welcome.