The reason I can be so confident that it's the data standards, BTW, is because the DICOM data standard exists for medical imaging. IIRC, the founder of Heartlab invented the format, it somehow escaped a proprietary home, and dozens of companies innovated on top of it. The existing EMR vendors - GE, Cerner, Epic, etc - all have proprietary data standards for storage and interchange. My due diligence on this revealed that the companies would each have to spend three years re-writing their software against a common data standard. Of course, they should have to. It would help patients immensely and all sorts of innovations would spring forth, just like after DICOM.