If you go on social media where people are talking about 3D printing, a lot of folks are not developers and don't know anything about software licensing. It is hard to explain this problem to them, or why anyone should care. Meanwhile for many of these people, Bambu is totally synonymous with 3D printing.
Prusa has attracted its own valid criticisms, but I think they are closer to being right on these issues. They can't compete with Bambu on price.