This. The alt right in German speaking countries are calling themselves "Identitäre", which was inspired by French Les Identitaires. For all their criticism of what once was just a niche and fringe academic leftist movement, they are hypocritically are mirroring at least mirroring it if not more so. I believe they have actually helped progressive identity politics become mainstream as a reaction to their attacks on minorities, as a reaction to their hatred the mainstream has signaled their solidarity with minority identities, this is the main reason for Rainbow flags, to show solidarity against hatred.