great it's Instagram with a business model... Smart move from Dropbox and Snapjoy ... I guess Dropbox is going to be your main smart and easy to use hard drive in the cloud... That's a serious business if they are able to pull that off..
I say they have serious _competition_. But serious business -- not so much.
Google gives away their storage but it is nowhere near the level of ease as Dropbox for non-technical people IMHO.