Is a package branded if it has a sticker on it? Is it branded if it's got a print on the outside? If it has a tape that has the brand on it? Because all these cases have happened to smaller shops I buy from.

One has a tape on regular boxes that is branded

Other has stickers on the packages to identify it

And one has a small branded plastic packaging.

I doubt any of them is bringing home more than 500k EUR in revenues per year(giving a very safe margin there)