No, I don't think K-pop is a government initiative. It is an actual fact.

> In the late '90s, when Asia went through a huge financial crisis, South Korea's leaders decided to use music to improve its image and build its cultural influence. So the country's government poured millions of dollars into forming a Ministry of Culture with a specific department devoted to K-pop.

https://www.npr.org/sections/codeswitch/2015/04/13/399414351...

British Invasion was not a state thing.