This is a wildly incorrect and myopic view on the world.
Finetuning model is cheap and incredibly useful for deployment. You don't need to pre-train a frontier llm from scratch to make useful models.
There is tons of domains where you and fine-tune llms and deploy them for value in companies and for your own entrepreneurship ambitions. I have made this a big part of my career for the last few years and now I'm working on finetuning models for starting my own companies.