Agreed.. and it has an incredibly frustrating and hostile UX.
I've been sharing my screen in work in meetings and suddenly screen nagged, and then I'm struggling to find the dumb buttons under the monitor and confused which button does what to make it go away.
I would rather suffer burn in than be nagged. I've had other brand OLEDs that haven't been this annoying, so I'll never buy an Asus monitor again.