Yes, you're describing cosmology. We can't create separate test universes, so all we can do is argue over which model is the best way to explain our observations. The difference from ad-hoc reasoning is the exact same as any other science. You make predictions based on models and then try to find places where those predictions hold - or are broken. In either case, you're testing the validity of a model. And when something isn't good enough, you either adjust the model or find a new one that works better.

This isn't some slapdash random patching. Everyone involved knows that assuming that the λ in λCDM is a constant is shaky. It could be a function of time, or even location in some way. But it's simplest if it's a constant. So you start by modeling the universe as if it is. Then you determine what sorts of observations would support or contradict that, and you start making them. When you get results, you start examining what version of the model best explains those observations. And someone somewhere goes off to try find a better model than any version of λCDM. If they succeed, their model will eventually supplant it. This is how science progresses, even if the experiments are less under the control of the experimentors than they'd like. The important part that you make revisions in response to observations.

(FWIW, particle physicists are constantly frustrated that they can't find counterexamples to the Standard Model. They know it has to be incomplete, but the lack of contradictory observation leaves them no direction to try to improve it.)