Then why are there no examples of this? There aren't even examples of steps towards it--the half hour film that's nearly production quality, etc.
The technology is interesting as an element within the wider process of special effects, animation, and video games. The idea that you’re actually making a movie with the current products—and I’m a former indie filmmaker, I’d have a blast with this if it were real—is a fantasy.
"yadda yadda, this is the worst it will ever be"
You should watch how Corridor Crew uses and evangelizes the tech, as it's far more honest:
https://www.youtube.com/watch?v=3Ploi723hg4
https://www.youtube.com/watch?v=iq5JaG53dho
https://www.youtube.com/watch?v=mUFlOynaUyk
https://www.youtube.com/watch?v=DSRrSO7QhXY
(These are all fascinating.)
Or an AI video tech reviewer like Theoretically Tim who covers the space as it evolves:
There are hundreds of other companies to choose from: Runway, Magnific, OpenArt, ArtCraft, Krea, Martini, Flora ...
In startups, there are "mercenaries and missionaries". Higgsfield isn't either of these - they're a psychotic warlord. They're growth at all costs. They lie, cheat, steal, and even disparage artists and racial groups to get attention. And they use the worst dark patterns to get people to subscribe under confusing and dishonest terms.
https://www.forbes.com/sites/rashishrivastava/2026/02/11/rac...
https://tech.yahoo.com/ai/articles/higgsfields-latest-ai-too...
https://ade3.substack.com/p/this-isnt-how-i-expected-ai-to-s...
https://x.com/nickfloats/status/2018772595991015760
https://x.com/dustinhollywood/status/2019452051260874793
https://www.caimera.ai/blogs/higgsfield-ai-twitter-ban-case-...
https://www.reddit.com/r/generativeAI/comments/1rvaj50/my_ho...
https://www.youtube.com/watch?v=7Zj10P0Sa1k
Don't deal with Higgsfield.
Only Data looks and sounds fully 'natural' in this 10 minute clip of STTNG, but it nicely demonstrates the imminent plausibility of synthetic TV / film. And its affordability.
Feed it a handful of short stories and you can automate the creation of an entire TV series.
We all live in our personal info bubbles and sometimes it's hard to find information if you don't actively seek it out. This doesn't mean it doesn't exist.
I work in this industry. I've dealt with major studios and up-and-coming studios quite extensively. (I was a filmmaker before AI, which helps a lot.)
If your exposure to AI video is ComfyUI, that's the consumer / hobbyist segment and you're missing out on where all the action is actually concentrating.
There are five-ish segments:
- Large studios. They're going slow, but they've already started integrating the tech. They won't tell people they're using it. They outsource to production houses that use it. Some of the biggest studios are moving slowly and want fully air-gapped support that runs on their existing cloud contracts. There are companies moving more intentionally, though. Netflix acquired Affleck's company for broad AI video controllability patents, for instance.
- Up-and-coming new media studios. Check out Gossip Goblin [1], [2], [3]. These folks are getting backing right now and they're growing huge followings from very unique visions and perspectives that feel somewhat counter to Hollywood. Most of the people here are highly professional, understand film language, and do a great job with storytelling. They typically leverage human voice actors and put weeks to months into making single videos.
- Marketing, B2B: people are already using this in ads. See Coca-Cola
- Consumer, UGC, non-creatives: this is the Sora crowd that only knows how to remix popular IP. Some of them graduate into new media exploration, but this follows the 1% rule. This is where most "slop" comes from.
- Porn creators: I've interviewed several folks that are making mid-six figures on "fan" platforms. It's a full-time job and some of them are scaling up to teams.
[1] Pomegranate, one of the best AI films: https://www.youtube.com/watch?v=fyZhC2TXgcs
[2] Theatrical release: https://variety.com/2026/film/news/gossip-goblin-ai-film-god...
Editing appears very bad. Do Model have a problem with creating clips with precise cuts?
A typical "scene" might cost thousands of dollars in generation expenses depending on shot complexity. Directors will shoot the same shot dozens of times if they're not getting what they want, which in a way is not unlike physical production. That's not counting the experimental first passes.
I sat through 10 minutes of this and it is some of the most mind-numbing garbage I've ever witnessed in my life. The technology is undoubtedly cool and it's pretty insane the progress we've made, but my god was it a slog to actually watch. Utterly soulless, incoherent, godawful pacing, grating dialogue. I could feel my brain actively rejecting this garbage a few minutes in, but I guess I'm just not the target audience.