What if it's genuine?
I use kagi. The results quality is pretty good, but I probably use the uprank and downrank feature all the time. Being able to report stuff as AI and get little indicators that a site is AI slop is good.
As an example, serious eats is my go to recipe site, and I've got it tuned so it returns higher in my results.
I also really appreciate I can write my own custom css, and style every box and widget on the page.
And marine most of all, I love that their AI tool will not show up unless you end your query with a "?". Meaning I'm explicitly opting in to using it.
My last reason for liking it is ideological. No ads, no manipulation because of advertising tech. Just ... the stuff I searched for.
I do not like the image search page, however. It feels clunky in a way I can't put my finger on.
There's a few other things I really like, but it's hard to type them all out. So I often go, "kagi is great, love kagi."