Your comment illustrates the tension very well, I think. Businesses don't generally want customers who aren't their core market; those people though, often want one slice of a business's offerings. This can lead to big distractions for businesses, as putting in the effort to serve the wrong market is a waste of time. The publishing industry really fell for this when the internet became widespread; they dreamed of huge audiences and big ad numbers. Turns out, that was not a model that worked, at all. The model that works is focusing on serving a niche, and charging a subscription fee, so you can get predictable revenue.