This looks well built with a lot of attention to detail. It’s impressive that the price isn’t higher for this level of machining and build quality on a low volume product.
I could see this doing well in some niche studios where they value design of all of the products in the office, but it’s a tough niche. The graphic and video designers are all going to be buying Apple. The CAD and engineering people want something with a real GPU. Most developers want a laptop that they can take with them. It’s nice that parts can be upgraded, but anchoring to that CPU is tough.