I would disagree with that, I've seen people anchor their own identity to that of brands like Apple or Disney.
They may not be aesthetics you find cool, but clearly they appeal to a large number of others.
They may not be aesthetics you find cool, but clearly they appeal to a large number of others.
It is in the end a moral stance on what are the proper aesthetics, which is the kind of thing that manages to make both morality and aesthetics extremely suspect.
Does anyone think The Rock has anything of substance to say about anything anymore? Do we think Post Malone isn't just trying to make a few more bucks after selling out entire genres?
Seeing Iggy fucking Pop shill insurance is genuinely painful.
I'm on the fence with the Beastie Boys getting used in movie fight scenes. They said they'd never do ads. Elevates the scenes, but it also elevates the IP of Disney and Paramount.
It was a rare magical moment where consumerism receded - flannels were never about brands. Your band had to be "authentic" (and I hate that word) and anti corporate. It's the point in time where we all started hating ticket master.
It was replaced by GAP sweatshirts and Britney Spears, and you can draw a straight line to people waiting on lines for iPhones, your C suite in fleece vests and Taylor Swift.
“The death of a social machine has never been heralded by a disharmony or a dysfunction; on the contrary, social machines make a habit of feeding on the contradictions they give rise to, on the crises they provoke, on the anxieties they engender, and on the infernal operations they regenerate. Capitalism has learned this, and has ceased doubting itself [...] No one has ever died from contradictions. And the more it breaks down, the more it schizophrenizes, the better it works, the American way.
It wasn't a coicindence or betrayal that punk bands 'sold out', the punk part is exactly what made them sell out. Demand for authenticity, difference and individualism is what drives consumerism. The heart of consumerism is counter-culture.
Everything out of Google is Rube-Goldberg machines held together with duct tape. It is engineering in a way, but by squirrels on crack. It’s alien to how engineering is done in the real world.
Everything out of Meta is pure evil. It is engineering-led if you could behavioural psychologists designing Skinner boxes as engineers. Actually, I’ll grant the Oculus division, which was mostly about engineering and designed cool products. The exception in the Borg.
https://www.theguardian.com/technology/2014/feb/05/why-googl...
> Actually, I’ll grant the Oculus division, which was mostly about engineering and designed cool products.
Oculus was an acquisition, so maybe that's why.